In the realm of marketing strategies, content is on the fast track. According to a study by McKinsey in collaboration with the Association of German Magazine Publishers, German companies will expend over four and a half million Euros by the year 2015 to fill their own information channels. Thus, content marketing gets an increasingly important role next to social media, email and SEO activities.

Content can be very versatile. Articles, which are scattered on the corporate website, the corporate blog or on external sites constitute the most important content type. However, they are closely followed by videos and photos. Because of their visual and emotional character, they can clearly increase the customer's attention for a product or service. Other potentially successful forms of content are white papers and infographics.

Why exactly content proves to be promising, can be illustrated by the changed purchasing behavior of consumers. Nowadays almost every purchase is preceded by a detailed search for information on the Internet. And exactly at this point businesses must pick up their potential customers with high-quality, compelling content.

Keyword “high quality”: in the end it’s not just about spreading content and images online, but to pay particular attention to the quality of the content. As the Bergx2 team, we would like to give you a few helpful tips. Please also use our content service.